Is Facebook Dead to Brands? Not So Fast …

Despite grumblings about declining organic reach by brands on Facebook, they have not given up on the social network, actually posting more in 2015, according to the latest social benchmark study from Quintly.


Despite grumblings about declining organic reach by brands on Facebook, they have not given up on the social network, actually posting more in 2015, according to the latest social benchmark study from social analytics provider Quintly.

Quintly analyzed more than 180,000 brand profiles on Facebook, Instagram and Twitter throughout 2015, and its findings included:

  • Daily post frequency rose by 36 percent on Facebook and by 14 percent on Instagram, while slipping by 2 percent on Twitter.
  • Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in