REPORT: Page Likes Down 3% to 4% After Facebook Cuts Inactive Accounts
How were pages’ like totals impacted by Facebook’s move earlier this month to begin removing likes from memorialized or voluntarily deactivated accounts?
How were pages’ like totals impacted by Facebook’s move earlier this month to begin removing likes from memorialized or voluntarily deactivated accounts?
Social analytics provider Quintly broke up pages into two groups — those with fewer than and more than 1 million likes — and found that pages in the former group saw their like totals drop by an average of around 3 percent, while that figure was approximately 4 percent for the latter group.
With the new metric adjustment, Facebook does not count inactive accounts anymore.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in