Native Videos Dominate on Facebook (Study)

With video beginning to dominate Facebook, native videos have been dominant in terms of engagement.

With video beginning to dominate Facebook, native videos have been dominant in terms of engagement.

A new study by social analytics provider Quintly found that Facebook native videos are drawing up to four times more interactions than videos uploaded from other sources.

Quintly found the following interaction rates in a study of more than 1 million Facebook video posts:

  • Facebook native video: 0.53 percent
  • YouTube: 0.15 percent
  • Vimeo: 0.13 percent
  • Other: 0.14 percent

QuintlyFacebookNativeInteractions

Quintly also found that in terms of videos uploaded to Facebook, native videos also dominated, with videos from YouTube not quite accounting for one-quarter of videos posted to pages, and other video players—Twitch, Vevo and Red Bull’s media player—combining for about 10 percent.

QuintlyShareFacebookNative

Finally, Quintly found that when it comes to advertising, Facebook native videos and Vimeo videos tend to be promoted most frequently, while the opposite is true for videos from YouTube.

Quintly

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