Instagram Interactions Plummet in 2015 (Study)

Interactions with Instagram posts from a group of 10,000 profiles studied by social analytics provider Quintly plummeted over the course of 2015.

Interactions with Instagram posts from a group of 10,000 profiles studied by social analytics provider Quintly plummeted over the course of 2015.

Quintly found that the interaction rate per Instagram post fell to 3.10 at the end of 2015 from 4.96 at the beginning of the year, offering its thoughts on why this happened in a blog post:

First, due to the higher post frequency of the average profile, timelines get increasingly crowded. If you followed the same profiles in January and December 2015, you most likely see more posts now than you did 12 months ago.

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