Questions to Ask When Planning Direct Mail Campaigns

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In order to create direct mail campaigns that ignite more response, you need to ask the right questions at the planning stage. Your ROI is dependent on the choices you make in your mail strategy. The wrong questions can lead to poor direct mail response. The right questions help us empower our team to think outside of the box and create better mail pieces.

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Direct Mail Marketing

Questions to Ask When Planning Direct Mail Campaigns

Summer Gould

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Summer Gould