Quartz and Hewlett Packard Enterprise Created AI-Powered Ads to Take Readers Deeper Into Stories

Hugo helps users learn more about the series' topics

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Quartz is readying the launch of its first ads powered with artificial intelligence.

To accompany today’s release of “Machines With Brains”—a new series about the rapidly evolving intersection of humans, technology and artificial intelligence—Quartz partnered with Hewlett Packard Enterprise and DigitasLBi to debut a chatbot, which will help users learn more about the stories’ topics and how HPE creates technology related to the series.

The bot, named Hugo, will be accessible through two formats that will appear within the stories as native display ads.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in