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Quartz is readying the launch of its first ads powered with artificial intelligence.
To accompany today’s release of “Machines With Brains”—a new series about the rapidly evolving intersection of humans, technology and artificial intelligence—Quartz partnered with Hewlett Packard Enterprise and DigitasLBi to debut a chatbot, which will help users learn more about the stories’ topics and how HPE creates technology related to the series.
The bot, named Hugo, will be accessible through two formats that will appear within the stories as native display ads.