Quantcast announced today advertising agency veteran Robert Horler will manage and reshape the audience insights and analytics company as its new chief operating officer. The former CEO of Dentsu Aegis US will report to Quantcast founder and CEO Konrad Feldman and serve on the company’s board of directors.
“The reality is we’re probably at the end of the beginning of sort of real data-driven marketing,” Horler said. “A business like Quantcast, as it scales and has aspirations to crash through the billion dollar revenue mark and keep going, requires a different set of skills and a different set of capabilities to its management team.”
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