Former Quantcast chief marketing and communications officer Steven Wolfe Pereira is leaving the analytics firm after 17 months in the post to focus full-time on the diversity-focused direct-to-consumer kids media startup he co-founded, Encantos.
Wolfe Pereira will take over as CEO of Encantos, replacing his wife and fellow co-founder, Nuria Santamaria Wolfe, who will stay on as CMO. He said that while he is proud of what he accomplished at Quantcast, four-year-old Encantos is reaching a point in its trajectory where it makes sense for him to step in and attempt to double down on growth.
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