Quaker Oats and Amazon Echo Team Up for 'the Intersection of Old and New'

Robot chef Alexa is dishing out new recipes

Quaker has a new robot chef and her name is Alexa.

The 135-year-old maker of oats is harnessing the power of artificial intelligence to help consumers make an oatmeal method as old as Quaker itself: overnight oats. Working with agency partner Organic, Quaker has built its first ever app for Amazon’s virtual assistant, which is available through products like the Echo speaker. 

The app, which debuted on Sunday at South by Southwest in Austin, Texas, helps users find and make recipes for overnight oats, a trend that came as a bit of a surprise to the household brand that arguably knows oatmeal better than anyone.

The idea for the app began a few months ago, after Quaker’s social media team noticed there was a resurgence of an age-old tradition of cooking oats the night before and then letting them cool in the refrigerator overnight to be eaten cold the next morning.

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