The logic behind Qriously is quite simple, when users are listening or doing something with their mobile devices traditional ads are replaced with something interactive like a question or mini-survey. The location of the user is tracked along with the answers provided which then makes for a powerful combo of information. Several apps are already using Qriously and they hope to grow into more “Qriously enables us to determine what millions of people think about something right now, at any given location” says Christopher Kahler, CEO and co-Founder.
Qriously is backed by Accel Partners who have also funded companies like Playfish, Groupon, Facebook and Etsy. With such a large backer behind a new way of mobile tracking, it should make users wonder: what is being tracked and how will this change how we purchase items in the future?