Performance Marketing

4 Quick Tips on Implementing 
QR Codes

Headshot of Melissa Ward
By Melissa Ward

As more marketers jump into integrated 
mobile marketing, QR Codes are becoming standard fare. The following are some quick guidelines to consider when designing and implementing QR Codes in your marketing:

• Placement: QR Code placement should catch the eye. “Standard QR Codes can be read from any angle so there should be no issue in finding ‘real estate’ for them,” says Mark Smith, CEO of Sevencamp. QR Codes should be placed above the fold; avoid any areas close to the edges or crease of the mail piece.

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Headshot of Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

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