QR Codes Are Key to Connecting With Customers in a Pandemic

They’re replacing printed menus, enhancing OOH and making retail experiences safer

If you’ve been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the host stand.

The scannable QR technology, which stands for “quick response,” was rolled out in 1994 and offers a contactless, safe way to access information. Restaurants and retailers, in particular, are using them in a variety of ways for menus, bus schedules, outdoor advertising campaigns and in-store retail activations.

Americans were open to using QR codes even before they became ubiquitous during the pandemic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.