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Viacom today signed a global deal with Snapchat that allows the broadcast network to sell ads and crank out daily content within the red-hot app.
The partnership entails a revenue-sharing agreement, per The Wall Street Journal, that lets both companies keep a portion of the advertising money. Viacom has also launched two new global Discover channels on Snapchat: MTV and Comedy Central. Before today, MTV's Discover hub was only available internationally and Comedy Central's was only available to U.S.