Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Adweek: How have your past roles in advertising, finance and the military shaped your approach to Twitter?
Anthony Noto: I think Twitter is the culmination of a series of experiences that have built the foundation of what’s required to be an executive at Twitter. I was in the military as a communications officer, where I first learned about asynchronous transfer mode, IP-based technology. From there, I went to Kraft as a brand manager, so I was on the advertiser side.