Twitter's New COO Talks User Growth, the NFL and the Company's NewFronts Debut

Plus, how the military and Wall Street helped prepare Anthony Noto for a job in tech

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Adweek: How have your past roles in advertising, finance and the military shaped your approach to Twitter?
Anthony Noto: I think Twitter is the culmination of a series of experiences that have built the foundation of what’s required to be an executive at Twitter. I was in the military as a communications officer, where I first learned about asynchronous transfer mode, IP-based technology. From there, I went to Kraft as a brand manager, so I was on the advertiser side.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.