Twitter's New COO Talks User Growth, the NFL and the Company's NewFronts Debut

Plus, how the military and Wall Street helped prepare Anthony Noto for a job in tech

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Adweek: How have your past roles in advertising, finance and the military shaped your approach to Twitter?
Anthony Noto: I think Twitter is the culmination of a series of experiences that have built the foundation of what’s required to be an executive at Twitter. I was in the military as a communications officer, where I first learned about asynchronous transfer mode, IP-based technology. From there, I went to Kraft as a brand manager, so I was on the advertiser side.

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This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.