Q&A: Time Inc.’s New Digital Chief Talks Ecommerce and What’s Next in Social

Former Popsugar exec leads charge at legacy publisher

Like many of its magazine publishing peers, Time Inc. has spent the past few years furiously working to reposition itself as a multiplatform media company. In the last year alone, the company has acquired big-name digital brands (like xoJane and HelloGiggles), launched several of its own (including Motto and The Drive), made a massive investment in data with the purchase of ad-tech company Viant and experimented with new products like Instant, a social video influencer platform.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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