Q&A: This Agency Head of Innovation Doesn't Think Much of Most Innovation Labs

Zenith's Tom Goodwin on what the word means and what it doesn't

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Tom Goodwin doesn’t believe in most innovation labs, especially agency innovation labs. Which is a bit of a weird point of view for the head of innovation for Zenith Media. Goodwin believes he can understand technology—and people—better by visiting a random city in China to see how folks pay with WeChat or by meeting technology zealots in the Israeli startup community.

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