Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose

Oonie Chase says design is central to businesses’ success

Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big romantic moments, but the small “unsexy things you do everyday to make sure the relationship has integrity,” she says.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.