Q&A: Oath's Revenue Chief on Building Out the Brand of Verizon's AOL-Yahoo Merger

John DeVine discusses the former internet giants' second act

Specs

Current gig Chief revenue officer, Oath
Previous gig Svp of global operations, Yahoo
Twitter @JohnC_DeVine

Adweek: You’re joining Oath from the acquisition of Yahoo. What’s job No. 1 for you in building out the new Oath brand?

John DeVine: I’d say that there’s three things. One is bringing the gears of the team together and making the narrative about Oath super clear so that our sellers and internal teams really understand it. No. 2 has been to take that same narrative and translate it for the marketplace.

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This story first appeared in the Oct. 2, 2017, issue of Adweek magazine. Click here to subscribe.