Three years after first going down the rabbit hole that is digital advertising, longtime New Yorker contributor Ken Auletta has emerged with another book, Frenemies, which publisher Penguin Random House describes as “Auletta’s reckoning with an industry under existential assault.”
But the book also marks Auletta’s effort to understand the increasingly complicated web advertising has become, as well as the interplay of actors old and new and how advertising itself will survive consumer backlash as we evolve beyond the age of targeted advertising.
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