Q&A: New Yorker's Ken Auletta on the Frenemies of Digital Advertising

Brands, advertisers, platforms and consumers have a complicated relationship

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Three years after first going down the rabbit hole that is digital advertising, longtime New Yorker contributor Ken Auletta has emerged with another book, Frenemies, which publisher Penguin Random House describes as “Auletta’s reckoning with an industry under existential assault.”

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