Q&A: L’Oréal’s Head of Innovation Labs on What’s Working and Not Working With Wearables

Beauty brand is launching nail-sized UV trackers

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L’Oréal thinks the big future of wearables is getting smaller. Specifically, wearables will be the size of one of your fingernails. Literally.

Two years ago, L’Oréal launched a heart-shaped patch called My UV Patch with La Roche-Posay sunscreen that sticks to skin and uses Bluetooth technology to push data about a person’s exposure to UV rays to a mobile app that keeps track of how much sunlight the receive each day, all with the goal of getting people to apply more sunscreen to stay protected.

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