Q&A: Bloomberg Media’s Global CRO Discusses the Modern Sales Team

Keith Grossman on challenges as it undergoes transformation

Grossman oversees about 250 reps across 15 offices that are responsible for selling Bloomberg inventory. Sources: TicToc

Keith Grossman loves his job, as he views it as a giant puzzle, with interconnecting pieces to form a bigger picture. As the global chief revenue officer of Bloomberg Media, Grossman oversees about 250 reps across 15 offices that are responsible for selling all types of Bloomberg inventory: print, TV, radio, digital and now OTT. Adweek spoke with Grossman about some of the challenges a modern sales force faces as it undergoes a digital transformation.

This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
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