Q&A: AdRoll's President on the Future of Ad Tech, and Those Snapchat Rumors

Toby Gabriner also talks video and the evolution of agencies

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Adweek: AdRoll is one of several companies that have developed data co-ops (along with Adobe and others), which are pitched as alternatives to walled gardens.
Toby Gabriner: Our original thought we came to market with was a retargeting product, and then four years ago, the company was really smart and thought about how do we help our customers drive more traffic to their site.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.

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