Push Notifications: Not So Annoying Anymore
Notifications increase in popularity and promote large gains for one company
Push notifications, those less, er, pushy cousins of SMS messages, are on the rise.
Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as much revenue in the first quarter of this year as it did in all of 2011.
Building on smartphone apps’ ability to recognize a person’s location, interests and identity, push messaging services are delivering results. In the past year, Urban Airship claims that some brand app developer customers have enjoyed as much as a 540 percent increase in daily app opens, 30 percent uptick in social sharing and 20 percent increase in mobile orders.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in