Push Notifications Are Important But Watch the Overload (Infographic)
While push notifications have their benefits, apps do need to respect their users and their time, as well.
Push notifications are a source of tension between user and network. Many users disable them because they’re irrelevant, or because they simply have too many applications, which causes too much noise. An infographic from Kahuna details the benefits of a well-run push-notification campaign.
Across industries, mobile opt-in rates for push notifications are about 60 percent, but they fluctuate in various verticals. For gambling and business apps, the opt-in rates are sometimes up to 76 percent, while the rates are lower for finance and media apps.
As resistant as users may be to push notifications, they do work when it comes to retention.
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