PURLs Are Too Specialized for Most Marketers

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PURLs were about as popular in 2016 as they were in 2011 — which is to say, not very. With six in 10 marketers no longer using the personalized URLs, these vanity landing pages seem to have gone the way of the QR Code — a big deal there for a minute, and now only used for specialized purposes, finds Target Marketing research.

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