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As publishers try to cope with a feeble ad market by wringing more money out of readers, the membership model is gaining interest.
Companies like Atlantic Media, National Geographic, and Condé Nast are exploring models that would offer a combination of their print titles and other perks or services like research or special access to events or product sales. “We are all looking to raise [average revenue per user], or in our instance, [average revenue per member],” says Declan Moore, president of National Geographic Publishing.