Coronavirus

The Publisher's Paradox: Clicks Are Up, but Not Ad Revenue

News sites can't monetize huge interest in coronavirus stories

a phone showing a coronavirus alert
One industry group is asking for ad-tech firms to exempt premium publishers from keyword filters.Getty Images
By Josh Sternberg

March 25, 2020

Let’s call it the Publisher’s Paradox.

Josh Sternberg

Josh Sternberg is the former media and tech editor at Adweek.

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