Snapchat — the app for sending people short, disappearing videos of your butt — is getting serious about media. The company just launched Snapchat Discover, which allows media orgs the chance to send “snaps” or “stories” to users.
“Snapchat Discover is a new way to explore Stories from different editorial teams,” the company explained in a blog post. “It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.”
Publishers are obviously going to take advantage of this new tool because the kids love them some Snapchat.
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