Publishers Report an Increase in Traffic Due to Coronavirus Coverage

Publications are seeing historic highs in readership during the pandemic

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The rate in which readers are consuming coronavirus coverage has led to some record-shattering page views for media organizations, at least according to Parse.ly, a measurement website used by a slew of those publications.

Media execs aren’t exactly eager these days to talk about how they’re planning to profit on the one topic that seemed to grind the news cycle to a screeching halt. Publishers say these page views are leading to an increase in subscriptions, which is good news for the handful that put their journalism behind paywalls, particularly in the last couple of years.

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