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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements.
Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the minimum bid they are willing to accept for ad placements, publishers can set CPM Targets, and Facebook will accept all bids above the target, as well as some slightly below, in order to enable publishers to achieve their desired CPMs.
Zins
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