Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins

This, despite the gray area associated with the law

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in