Publishing

Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins

This, despite the gray area associated with the law

Publishers have revamped their first-party data offerings in light of CCPA and upcoming changes to Google Chrome. Unsplash

By Sara Jerde

July 1, 2020

The California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today.

Sara Jerde
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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