Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021

Media companies need to be flexible without leaving themselves financially vulnerable

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

While a number of digital publishers are enjoying a plentiful end to the year, the shortened sales cycle, market instability and nervous clients pushing for cancellation clauses mean there is much less in the pipeline for early next year. This is causing some vexation, according to five chief revenue officers interviewed for this story, all of whom spoke on the condition of anonymity as some of what they shared is not publicly known.

For one global publisher, revenue for the second half of 2020 is up 22% year-over-year, with still more deals to close.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in