Shortened Sales Cycles and Cancellation Clauses Stoke Publisher Concern in 2021

Media companies need to be flexible without leaving themselves financially vulnerable

While a number of digital publishers are enjoying a plentiful end to the year, the shortened sales cycle, market instability and nervous clients pushing for cancellation clauses mean there is much less in the pipeline for early next year. This is causing some vexation, according to five chief revenue officers interviewed for this story, all of whom spoke on the condition of anonymity as some of what they shared is not publicly known.