Publicis Veteran Danielle Gonzales Joins iProspect as Its First North America CEO

She’s charged with balancing the Dentsu shop’s performance marketing core while transforming it into a full-service agency

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After a 25-year career spent in a variety of leadership roles at Publicis Groupe, Danielle Gonzales is going to Dentsu’s iProspect as the shop’s first North America CEO.

Gonzales is charged with managing an interesting balance: she’s expected to complete transforming iProspect into a full-service agency, while maintaining its core “performance mindset.”

It’s a mission that reflects Gonzales’ history of reorganizing agency identities. In June, when Publicis Groupe reformed its U.S. Publicis Media leadership team, she



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