Publications Experiment With Bundling

Charging a premium for digital and throwing in print for little or nothing


So much for giving it away for free online.

Increasingly, publishers are charging premium prices for digital content and throwing in the print product at little or no additional cost, reports The Wall Street Journal. Publishers are betting on bundling: hoping that media consumers are willing to pay for content on devices such as Apple's iPad and receive the print product as a bonus.

Examples abound:

*     Last week, The New Yorker introduced a subscription that includes the magazine online and on the iPad for about $60 a year.

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