Provocative 'Time' and 'Newsweek' Covers Are Newsstand Hits
Controversial pics pay off for newsweeklies
Shock still sells, especially on the newsstand. According to MagNet’s industry insights, Time’s provocative “Are You Mom Enough?” issue—featuring a mother breastfeeding her 3-year-old boy—and Newsweek’s “The First Gay President,” showing President Obama wearing a rainbow halo, were massive hits for both weeklies.
Both issues indexed high above the the titles’ previous week newsstand sales, according to MagNet’s Industry Insights. Time’s “Mom Enough” performed 82 percent higher than the mag's prior issue and 43 percent over the previous 26 weeks on average, while Newsweek’s “Gay President” was up nearly 78 percent over the previous issue and 53 percent over the last 26 weeks' average.
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