Proposed Legislation Could Impact Online Advertisers, Facebook
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Two US congressional representatives have released a draft of legislation that intends to reshape how online privacy and advertising currently work, at least sort of. The bill, announced earlier today, goes too far, according to some in the online ad industry, and not far enough, according to some privacy groups.
If companies want to collect sensitive user information, like medical and financial records, social security numbers, or precise geographic location, they need to ask users to “opt-in” to share it with them, according to the draft.