Promoted Video: Video Ads Come to Pinterest

Video ads have finally come to Pinterest, as the social network Wednesday announced the launch of Promoted Video.


Video ads have finally come to Pinterest, as the social network Wednesday announced the launch of Promoted Video.

Promoted Video ads are video ads with the Pinterest touch, as they also contain featured pins, which are aimed at encouraging users to take action after watching the videos.

Pinterest said in an email to SocialTimes that it ran alpha tests of Promoted Video with 12 partners during the second quarter, adding that it teamed up with Millward Brown on a study of the ad units and found that they delivered “significant brand lift metrics” across several verticals and were four times more memorable than ads without videos.

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