How Professional Bull Riding Is Grabbing TikTok by the Horns

PBR's audience on the platform is younger and more female

the @PBR on TikTok bull
As a promotional tool, PBR actually renamed a bull @PBR on TikTok. PBR

Key Insights:

Flipping past teenagers dancing and lip-synching their way to internet stardom, a 1,600-pound bull appears on my iPhone screen. The beast is dirty. Snot drips from its nose. A camera zooms in and out on the bull’s face as a remix of “I’m Too Sexy” by Right Said Fred blares. 

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.