How Professional Bull Riding Is Grabbing TikTok by the Horns
PBR's audience on the platform is younger and more female
As a promotional tool, PBR actually renamed a bull @PBR on TikTok.
PBR
Key Insights:
- PBR's audience on TikTok is different from its other social channels.
- Endeavor-owned sports league sees itself as part of a cowboy culture comeback.
- The league even renamed a bull @PBR on TikTok as a promotional tool.
Flipping past teenagers dancing and lip-synching their way to internet stardom, a 1,600-pound bull appears on my iPhone screen. The beast is dirty. Snot drips from its nose. A camera zooms in and out on the bull’s face as a remix of “I’m Too Sexy” by Right Said Fred blares.
