Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns
The CPG company also cut agency and production money
P&G is examining and pulling back on some digital ads.
Getty Images
During Procter & Gamble’s fourth-quarter earnings call yesterday, the packaged-goods giant reported that it cut approximately $100 million to $140 million in digital advertising spend last quarter because of brand safety concerns and ineffective ads.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
