Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns

The CPG company also cut agency and production money

P&G is examining and pulling back on some digital ads. Getty Images

During Procter & Gamble’s fourth-quarter earnings call yesterday, the packaged-goods giant reported that it cut approximately $100 million to $140 million in digital advertising spend last quarter because of brand safety concerns and ineffective ads.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.