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In today’s PRNewser interview, we speak with perhaps one of the most buzzed about CEOs in the PR industry, 5WPR’s Ronn Torossian. Torossian founded 5WPR in 2003, after serving as Vice President/Group Director for one of The InterPublic Group’s (IPG) largest PR agencies. Since then, the agency has been named to the 2007 INC. 500 list of fastest growing companies, among other accomplishments. From BusinessWeek calling Torossian, “the Bad Boy of Buzz,” to both Advertising Age and PRWeek naming him to their “40 Under 40” list, chances are you’ve heard his name if you work in PR.
In this interview, Torossian talks about implications of brands being involved with the China Olympics, the number one thing he looks for in a 5WPR job candidate and why he thinks his agency, and himself generate so much media attention.
You recently wrote on your blog, “Before a corporation enters into any sponsorship or charitable...