Privacy and the Intersection of Ethics From a Data Perspective

Consumers might accept targeting—for the appropriate tradeoff


When I meet someone new, I may choose to share personal details about myself and my life in an effort to connect. I may reveal that I live in Toronto; that I love cycling and yoga; that I enjoy spending time on Instagram and LinkedIn. But in all of these instances, I only reveal what I want to reveal. I can keep any other details to myself without having to opt out or explain.

Online, I’m not given this same luxury, and neither are you.

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