Preston Smith: Small biz superhero, from one to 94 leads within 90 days on Facebook

Preston Smith of Infusionsoft recently shared how he used micro-targeting on Facebook to grow his campaigns from one qualified opportunity in March to 80 in May.

If you’re doing lead generation or are in business-to-business, listen up:

1. Fire, ready, aim

Smith started with a budget of only $600 a week on April 1. No fancy tools, consultants, content library or other tools that feel needed before you start; Just one guy with Power Editor.

He was already the manager of an organic marketing team, so this was a side project to test. You’re

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