Presidential Candidates Need to Step Up Their Branding to Compete With Trump

Experts say that most campaigns so far are 'boring'

President Trump at a rally surrounded by supporters in red Make America Great Again hats.
The red 'Make America great again' hats donned by Trump supporters are sure to spark some sort of feeling in anyone. Drew Angerer — Getty Images

Red hats took on new meaning in the years leading up to 2016. They seemed to symbolize their own movement and connotation and seeing one now likely makes you feel a certain way. That’s the power of a brand.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.