Publishing

Presidential Candidates Need to Step Up Their Branding to Compete With Trump

Experts say that most campaigns so far are 'boring'

President Trump at a rally surrounded by supporters in red Make America Great Again hats.
The red 'Make America great again' hats donned by Trump supporters are sure to spark some sort of feeling in anyone.Drew Angerer — Getty Images
Headshot of Sara Jerde
By Sara Jerde

October 7, 2019

Red hats took on new meaning in the years leading up to 2016. They seemed to symbolize their own movement and connotation and seeing one now likely makes you feel a certain way. That’s the power of a brand.

Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Recommended articles
Related Articles

Performance Marketing

Why Publishers Are Taking Their Brands Offline With New Product Licensing Deals

By Ann-Marie Alcántara, Sara Jerde

Performance Marketing

Cosmo’s Audience Is Exploding. Meet the Digital Director Who Knows What Resonates With Readers

By Sara Jerde

Performance Marketing

Why Publications Need to Keep the Public Editor Role Alive in the Fake News Era

By Sara Jerde

Performance Marketing

Will Media Bundling Save the Industry?

By Sara Jerde

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad