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Red hats took on new meaning in the years leading up to 2016. They seemed to symbolize their own movement and connotation and seeing one now likely makes you feel a certain way. That’s the power of a brand.
Specifically, it’s the power behind President Trump’s 2016 slogan to “Make America Great Again.” As the nation heads into the 2020 presidential election, that’s what challengers are up against. These candidates—and their respective brands—have to come up with a splashy, succinct way to communicate their positions and stand out from Trump and his throng of symbolic red baseball caps.