During his visit to Austin where he delivered a South by Southwest keynote, President Obama made time for tacos—specifically Torchy's Tacos, a burgeoning chain beloved by Texas residents. Of course, the president's pit stop at the chain's South First Street location helped give it a major boost on social media.
After the president's visit yesterday, the chain scored 7,117 mentions on social media—and there were 287 tweets per minute at 2:05 pm. That's a significant bump. On a typical day, Torchy's doesn't usually break the 200-mention mark on Twitter, according to data from Spredfast.
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