Preparing for a Spike in Social Media Activity When Brands Decide to Take a Stand

Opinion: Being on the perceived ‘wrong side’ of the debate could cause an immediate crisis

Taking a stand on a controversial issue could prompt a response like this one SIphotography/iStock

Remember the days when social media was all sunshine and rainbows? I certainly do. At least, that’s what it felt like. Social media today is a far cry from what it was in its nascence. It has evolved in ways that many of us couldn’t have even imagined or predicted.