Prepare for These 4 Changes on Facebook Within the Next Year

Opinion: Marketers will become increasingly reliant on custom audiences

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After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection Regulation in Europe, have encouraged the platform to remove specific third-party demographic targeting features, such as household income and behavioral targeting.

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