After a tumultuous year for Facebook, it’s unsurprising that many of the company’s advertising changes revolve around the proper handling of user data. Updated regulations, including the General Data Protection Regulation in Europe, have encouraged the platform to remove specific third-party demographic targeting features, such as household income and behavioral targeting.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.