Performance Marketing

How Predictive Analytics Takes the Guesswork Out of Ad Performance

Marketers should first determine why they're optimizing ads at all

graph
Predictive tools can help brands form audience segments and gain new consumers. iStock

By Heather Fletcher

October 28, 2020

Everyone loves a sure thing, especially someone who’s paying for an ad.

Heather Fletcher
Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.
Recommended articles
You Might Like

Quiz: What Do You Really Know About TV and Video Pop Culture?

By Amobee

When Did Marketers Stop Trusting Creative to Take the Lead?

By Sarah Ripmaster

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}