PR Challenge: What Should the World’s Ugliest Animal Do Now?
This week the Ugly Animal Preservation Society announced that the blobfish has officially won the title of being the ugliest animal on the planet. This, of course, is not good news for any living creature—especially one that is endangered not because it is edible and delicious, but because it is brutally scooped up in huge trawling nets and discarded as worthless bycatch.
As PR professionals, there must be something we can do to help. This loveable monstrosity must continue to exist on earth and gross out our children and grandchildren for generations to come.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in